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Marketing Agency Munich for International B2B Marketing

Ruess Group in Munich
Marketing Agency Munich for International B2B Marketing

As a marketing agency in Munich, we support international corporations and leading mid-sized B2B companies in positioning marketing as a measurable contributor to growth and efficiency. We combine strategic marketing consulting, creative excellence, and performance marketing into integrated programs that build demand, strengthen brands, and scale impact internationally – in Munich and worldwide.

R/DREI INTERNATIONAL GMBH
– Member of Ruess Group –
Marienplatz 3 • 80331 MÜNCHEN
T +49 89 2006556-0
muenchen@ruess-group.com

Interested in a free initial consultation?

Get in touch with our Munich marketing team.

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Rafael Rahn

Rafael Rahn

Think Internationally. Execute with Precision.

Strategic marketing consulting in Munich for growth, demand, and reputation

As a Munich-based marketing agency, we help international corporations and leading mid-sized B2B companies align marketing effectively and measurably with growth objectives. We combine strategic marketing consulting with creative execution and performance marketing to build demand, strengthen brands, and scale impact across markets – nationally and internationally.

For companies with complex and technical offerings, we are a specialized B2B agency in Munich. We understand technical products, international sales structures, and multi-stage decision-making processes. Our teams integrate strategy, content, media, and online marketing to ensure communication reaches decision-makers where choices are prepared: on digital platforms, in trade media, in search engines, and on high-performance websites.

Many companies in Munich are looking for a full-service marketing agency that combines strategy and execution – not as a collection of isolated measures, but as an integrated system for growth and efficiency. We develop positioning strategies, messaging architectures, go-to-market programs, and cross-channel campaigns – and implement them operationally with experienced specialists. Data, analytics, and AI-powered optimization ensure transparency, efficiency, and clear controllability.

As an established agency in Munich, we are familiar with the region’s industry clusters, media landscape, and business networks. At the same time, you benefit from our international experience and partner agencies across Europe, Asia, and North America. If you are searching for marketing agencies in Munich that combine strategic depth, B2B expertise, and operational excellence, we are the right partner for you.

Marketing consultingMarketing audit

Strategic. Creative. Measurable.

Four impact areas for international growth

Digital Consultants Bettina und Christoph im Gespräch vor einem Monitor

As a marketing agency in Munich, we understand that decision-makers face very different challenges: entering new markets, building demand, differentiating brands, or strategically managing reputation and trust. That is why we structure the work of our full-service agency in Munich around four impact areas that address the key requirements of international B2B marketing and work together in integrated programs.

• Growth, Market Access & Internationalization
Go-to-market strategies, market prioritization, and communication programs for entering new markets.

• Demand, Performance & Marketing Management
Lead generation, performance marketing, funnel optimization, analytics, and measurable impact.

• Brand, Visibility & Experience
Brand strategy, corporate design, content and campaign systems, as well as digital platforms.

• Strategy, Reputation & Corporate Leadership
Corporate positioning, CEO communication, change and sustainability communication, and issues management.

Your advantage: you receive not a collection of isolated measures, but a clear structure that makes marketing internationally effective, efficient, and transparently controllable – from initial operational projects to comprehensive strategic programs.

ServicesReferences

Distinct Strength in International Marketing

Industry focus and B2B expertise

Our office is located in the heart of Munich, directly at Marienplatz. At the same time, we support clients not only in Bavaria, but throughout the German-speaking region and across international markets.

As a B2B agency in Munich, we bring deep expertise in communicating complex products, sophisticated solutions, and multi-stage decision-making processes. Many of our clients operate in technology-driven and industrial sectors such as IT and software, FinTech, medical technology, automotive and mobility, renewable energy, mechanical engineering, automation, and professional services. In addition, we have experience in selected consumer markets.

We understand how to translate technological excellence and innovation into communication that provides orientation, builds trust, and generates demand – whether in trade media, on digital platforms, or in international trade fair and sales environments. It is not just about visibility, but about market access, reputation, and measurable lead generation.

Through our marketing consulting in Munich, we develop strategies and programs tailored to specific industry dynamics and scalable across international markets. In this way, we combine in-depth B2B expertise with creative differentiation and data-driven management – driving growth and efficiency in demanding markets.

B2B marketing agency

Greater impact, less effort

Why we are the right partner in munich

Companies that work with a marketing agency in Munich expect more than activity. What truly matters are programs that build demand, differentiate brands, and make impact measurable – contributing directly to growth and efficiency. That is exactly what our work is designed to deliver.

Our marketing consulting in Munich combines strategic clarity with operational execution in PR, online marketing, performance marketing, and brand communications. The result is integrated approaches that set clear priorities, align resources, and make outcomes transparently manageable.

Many companies are not looking to switch between multiple service providers, but to partner with an agency that takes responsibility and develops marketing consistently across channels and markets. Others begin with a focused operational entry point – such as performance marketing or PR – and gradually build a scalable program from there. In both cases, impact, efficiency, and reliability are at the core.

As an owner-managed B2B agency in Munich, our projects are senior-led, supported by stable teams, and closely connected to executive management. This ensures continuity, short decision paths, and a collaboration that goes beyond isolated measures to deliver measurable results.

StrategyPR agencyDigital agencyOnline marketing agencyAdvertising agencyMedia agency
Digital Consultants Bettina und Christoph im Gespräch mit Geschäftsführer Rafael Rahn
Why we are the right partner in munich
Rafael Rahn gestikuliert während er spricht

Digital campaigns with measurable Impact

Online marketing and performance marketing in Munich

As an online marketing agency in Munich, we develop performance programs that translate digital visibility into qualified leads and measurable pipeline contribution. What matters is not reach alone, but demand that is precisely built and managed within international B2B target groups.

Our strength lies in combining strategic consulting with operational excellence. We design tailored online marketing concepts that intelligently integrate SEO, SEA, social ads, Google Ads, and content distribution. Data-driven KPIs, attribution models, and dashboards create transparency around which initiatives drive results and how budgets are used efficiently.

We combine local market expertise in Munich with international scalability. Campaigns are planned along the entire customer journey – from initial awareness to concrete project inquiries. Especially in complex and technical markets, it is essential to address professional target audiences precisely, systematically build relevant topics, and qualify leads across multiple touchpoints.

For us, performance marketing means systematically developing demand, tightly integrating processes with CRM and lead management systems, and continuously optimizing results. Decision-makers benefit from reduced waste, greater control, and a clearly measurable contribution to growth and sales success.

AI & data-driven marketing in Munich

Greater precision, efficiency, and impact through artificial intelligence

As a marketing agency in Munich, we leverage artificial intelligence and data-driven marketing to manage international programs with greater precision, allocate budgets more efficiently, and make impact measurable. In complex markets, success is not determined by the volume of activities, but by the ability to systematically build demand and transparently optimize results.

Our expertise includes data analytics, marketing automation, attribution models, predictive modeling, and AI-powered content processes. We develop dashboards that provide marketing decision-makers with real-time insights into performance, leads, topic resonance, and reputation – across all relevant channels. This creates clarity, shortens decision-making cycles, and increases confidence in investment decisions.

For us, AI is not an end in itself, but a powerful tool: supporting keyword and topic analyses, optimizing campaign messaging, intelligently allocating media budgets, and scaling content systems efficiently. The result is competitive advantages that can be measured operationally and leveraged strategically.

Especially in an international context, data-driven marketing is indispensable. We compare campaign performance across countries, analyze the effectiveness of trade portals, social media, and Google Ads, and continuously optimize where demand is generated. For marketing leaders, this means greater efficiency, improved controllability, and a clear contribution to growth.

Managing director Munich

Strategic experience, strong leadership, and industry expertise

Since May 2021, Rafael Rahn has served as Managing Partner and Head of the Munich office at Ruess Group. Together with the founders, he has built and continuously developed the Munich location.

Rafael Rahn brings more than two decades of agency experience. As long-standing Germany Managing Director and co-founder of LEWIS Germany, he played a key role in expanding digital business models, particularly in the areas of PR and integrated communications.

His strength lies in combining strategic consulting with operational execution. He understands the requirements of international corporations as well as the advantages of an owner-managed agency: short decision paths, stability, and senior-level client leadership.

Clients in Munich therefore benefit not only from a strong local team, but also from direct executive-level leadership – with a clear focus on impact, growth, and reputation in international markets.

Rafael Rahn gestikuliert während er spricht
Rafael Rahn und sein Team sind entspannt bei einem Gespräch in der Lounge

FAQ

Frequently Asked Questions
about our marketing agency in Munich

  • Costs depend on objectives, scope, and international complexity. Some companies start with a clearly defined project, such as performance marketing or website optimization, while others begin with strategic marketing consulting in Munich and build a scalable program from there.

    We work transparently with clearly defined service modules, structured proposals, and measurable KPIs to ensure that investments remain predictable and controllable.

  • A B2B agency in Munich operates in markets characterized by complex products, long decision-making cycles, and multiple stakeholders within the buying center. While traditional advertising agencies often focus on consumer communication, we combine strategic marketing consulting with deep industry expertise, demand development, and international scalability.

    The result is programs that effectively reach professional target groups and generate measurable demand.

  • As a full-service agency in Munich, we cover all key disciplines of modern marketing and communications – from strategic marketing consulting to online marketing and performance, as well as brand, content, and corporate communications.

    For us, however, full-service does not mean “everything without structure.” Instead, we operate through an integrated impact model. Our services are bundled into four impact areas: Growth and Market Access; Demand and Performance; Brand and Experience; and Strategy, Reputation, and Corporate Leadership. This creates a systematic approach that is internationally scalable and measurably controllable.

  • Munich is a key hub for export-oriented industries, technology companies, and international corporate structures. Marketing consulting in Munich means developing strategy close to the business while rolling out programs internationally.

    We combine local presence with global market experience to ensure communication remains consistent, demand is built effectively, and results can be compared and managed across markets.

  • Key factors include strategic depth, B2B expertise, and transparency in management. A strong marketing agency in Munich should not only deliver creative execution but also set clear priorities, measure impact, and manage programs efficiently.

    Case studies, references, and the seniority of client contacts are often more important than bold promises.

  • It depends on the lever. Performance marketing and paid campaigns can generate demand within weeks, while SEO, content systems, or brand programs require several months to build momentum.

    What matters is a systematic approach with clear interim objectives, reporting structures, and optimization loops. This ensures that impact is not abstract, but visible and predictable.

  • No. We work with both international corporations and leading mid-sized B2B companies. What matters is not company size, but the challenge: entering new markets, building demand, strengthening brands, or managing strategic communication.

    Many clients begin with an operational focus, such as online marketing or PR, and gradually develop an integrated program from there.