Services

References

Company

Career

Contact

Marketing as a Leadership Responsibility

Strategic marketing and communications consulting for international B2B companies.

Ruess Group turns marketing into a lever for growth and leadership for international B2B companies. We combine strategic consulting with operational execution and develop programs that open markets, strengthen brands, and build trust.

A Passion for Marketing

Moving people. Creating impact

International B2B marketing today is not built on isolated initiatives, but on clear prioritization and consistent programs. Companies must align market access, demand, brand, and reputation in a way that makes impact transparent and marketing efficiently controllable.

That is precisely why we have structured our work into four impact areas: Growth and Market Access; Demand and Performance Marketing; Brand and Brand Experience; and Strategy, Reputation, and Corporate Leadership. This structure provides orientation, reduces complexity, and connects operational disciplines with strategic impact.

Our ambition is to make marketing effective, measurable, and internationally scalable.

News & Insights

Hot agency news
and current updates

All magazine articles
From intern to CEO – in agencies we use first names
02.12.2025 / 1 min. read

From intern to CEO – in agencies we use first names

Marketing Controlling – From Goal to Impact
26.08.2025 / 2 min. read

Marketing Controlling – From Goal to Impact

PR agency Ruess Group
20.08.2025 / 2 min. read

Press Relations Today – Data-Based, International, Integrated

Our DNA

Experience since 1980 – combined with AI and data

Ruess Group was founded in 2005 to take a holistic approach to international B2B marketing and communications. At the same time, we build on a much longer tradition: through the integration of established agencies in PR, brand management, and corporate communications, experience dating back to 1980 shapes our work.

This heritage continues to define our DNA. We combine strategic consulting and communication expertise with strong operational execution – across brand, performance, PR, and corporate leadership. Our teams work in an interdisciplinary, senior-led structure to ensure marketing is effective and consistent across international markets.

A central component of our approach is the consistent use of data and artificial intelligence. AI-powered analytics, monitoring, and dashboards create transparency around which initiatives drive impact, where demand is generated, and how programs can be managed efficiently. In this way, we combine experience, creativity, and technology into an approach that strengthens growth, efficiency, and trust alike.

StrategyCommunications consulting

Your Advantage

Delivering measurable impact – not just promises

International corporations and leading mid-sized companies work with Ruess Group because they do not seek marketing and communications as a bundle of isolated measures, but as a controllable contributor to growth, efficiency, and trust. We combine strategy, creativity, and technology to ensure that impact is transparent and sustainable – across markets, channels, and target audiences.

Our work ranges from corporate reputation and brand management to reach building, demand generation, and lead generation. What sets us apart is our systematic approach: programs are developed around clear objectives, implemented consistently across international markets, and managed transparently through KPIs, dashboards, and attribution models.

Through data-driven methodologies and AI-powered analytics, we create comparability, prioritization, and efficiency within international marketing structures. This reduces coordination effort, increases speed, and makes results reliable and accountable.

Whether acting as a PR agency, advertising agency, or online marketing agency, our strength lies in combining operational excellence with strategic impact.

PR agencyAdvertising agencyOnline marketing agency
Digital Consultants Bettina und Christoph im Gespräch mit Geschäftsführer Rafael Rahn
Delivering measurable impact – not just promises

How we work

Integrated teams, clear processes, results with substance

Our clients expect more than individual agency services. They seek partners who think strategically about marketing and communications, implement internationally, and make impact transparent and measurable.

To achieve this, we work in interdisciplinary teams that closely integrate strategy, creativity, PR, online marketing, media, and analytics. Alongside operational specialists, each client is supported by a senior-level contact with strategic perspective and direct access to executive management.

Our way of working combines clear processes with data-driven management. Objectives and KPIs are defined from the outset, programs are rolled out consistently across international markets, and results are documented transparently. This creates marketing that sets priorities, increases efficiency, and makes impact measurable.

The result is integrated programs with substance – strengthening brands, building demand, and creating trust across markets, channels, and target audiences.

Data-driven agencyMedia agency

Who we are

Expertise for International B2B Marketing

Ruess Group brings together experienced specialists and strategic generalists who shape marketing and communications for international impact. Our team works interdisciplinarily – from brand strategy and corporate communications to creative development and content, as well as online marketing, media, and analytics.

This diversity is a core part of our strength. It enables us to approach challenges from multiple perspectives and develop programs that are strategically grounded, creatively compelling, and operationally precise. International experience, industry expertise, and technological competence combine to form a broad and integrated service portfolio.

Our projects are senior-led and closely connected to executive management. Clients therefore receive not only operational execution, but also strategic clarity and a direct sparring partner at leadership level.

What drives us is the ambition to position marketing as a measurable contributor to growth, efficiency, and trust. We work in partnership, with clear accountability and a strong commitment to quality in both consulting and execution.

Careers
Expertise for International B2B Marketing
Expertise for International B2B Marketing
Management

Leadership Team

  • Steffen Rueß

    Steffen Rueß

    Managing Partner

  • Rafael Rahn

    Rafael Rahn

    Managing Partner, Munich

  • Frank Raucamp

    Frank Raucamp

    Authorized Officer

Our responsibility

Act sustainably. Live our values. Shape the future.

Our responsibility

Act sustainably. Live our values. Shape the future.

As an international marketing and communications agency, we carry responsibility toward our clients, our teams, and the broader societal environment in which businesses operate today. We view sustainability not only as an ecological issue, but as an integral part of responsible corporate governance and credible communication.

We promote diversity and foster a culture shaped by respect, openness, and collaboration. In addition, we support initiatives that strengthen democratic dialogue, social cohesion, and international understanding.

Responsibility is also gaining importance in client work. Topics such as sustainability, transformation, and corporate responsibility have become integral to strategic communication and increasingly shape reputation, employer attractiveness, and trust in markets. Sustainability communication has therefore become a central component of modern corporate leadership for many companies.

We support organizations in taking a clear position, developing relevant narratives, and communicating them credibly – internally and externally.

In this way, we understand sustainability as an integral part of our work, a guiding principle for communication, and a contribution to a future-ready economy.

Act sustainably. Live our values. Shape the future.
Our locations

Locally present - internationally connected

Ruess Group operates from Stuttgart, Munich, and Leipzig. From these locations, we support international corporations and leading mid-sized B2B companies in markets worldwide.

Our presence combines regional proximity with a global perspective. Stuttgart is our origin, Munich is a key hub for export-oriented companies in southern Germany, and Leipzig strengthens our group with additional expertise and reach in central Germany.

In addition, we have worked for many years with a carefully selected network of local partner agencies across Europe, Asia, and North America. This ensures that communication remains culturally relevant and that international programs are consistently adapted to the specific requirements of each market.

For our clients, this means direct local contacts, efficient coordination, and marketing that can be effectively managed across borders.